8/29/2023 0 Comments Bj share offline 2019![]() Getting through to citizens in a fragmented communication environment in the 2020s implies the strategic coordination of various forms of offline and online communication. ![]() Creativity from a new generation of tech-savvy diplomats is going a long way in applying digital tools to consular challenges, but greater control across communication channels, and therefore management capacity, is required. ![]() It is therefore important for ministries of foreign affairs (MFAs) and their consular divisions to acquire a deeper understanding of their nationals' communicative behaviour. ![]() Providing information and assistance to nationals abroad is a major challenge, and governments are well advised to go about this activity in a more citizen-centric fashion. This article discusses the first hurdle for consular diplomacy in the digital age: the communicative challenge.
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